Bodyform and Richard.

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Bodyform is a UK company that makes menstruation products. Their PR department (agency?) put together a clever marketing campaign playing on social media and men's attitudes towards menstruation.

A supposed Facebook post from Richard Neill:

On October 8th Richard Neill sent this Facebook post to Bodyform. See the response from Bodyforms' CEO Caroline Williams here: http://youtu.be/Bpy75q2DDow

And the response from Bodyform:

Hi Richard. We loved your post on our Facebook page. (https://www.facebook.com/Bodyform/posts/10151186887359324). We are always grateful for input from our users, but your comment was particularly poignant. If Facebook had a "love" button, we'd have clicked it. But it doesn't. So we've made you a video instead. Unfortunately Bodyform doesn't have a CEO.