Sex on the male brain: Every seven seconds?

Reported at Livescience:

Men think about sex every seven seconds, right? Not according to a new study that finds men ponder sleep and food as much as they do sex.
The median number of thoughts about sex by college-age men was 18 times a day to women's 10 times a day, the study found. But the men also thought about food and sleep proportionately more.
"In other words, there was nothing special about sexual thoughts," study researcher Terri Fisher, a psychologist at The Ohio State University, Mansfield, told LiveScience. "Males thought more about any of the health-related thoughts compared to females, not just thoughts about sex."
The "men think about sex every seven seconds" axiom is an urban legend, Fisher said. But there is little reliable research on how often men and women really do have sexual thoughts. Most studies have asked people to think back across their day or week and try to remember how many sex thoughts they had -- a method that doesn't always provide reliable results.
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"The stereotype is that men think about sex constantly and women rarely [think about it]," Fisher said. But that's not what she and her colleagues found. There was a broad range in the number of sex thoughts, from several participants who recorded one thought a day, to a male participant who recorded 388 thoughts in a day. Factoring in the participant's sleep time, his 388 thoughts broke down to having a sexual thought every 158 seconds, Fisher said, still far fewer than the "every seven seconds" legend would suggest.

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