No longer just for women. From Buzzfeed:
Have Male Enhancing Body Garments Finally Hit The Mainstream?
Remember a time when mirdles, Manx, and butt pads were simply a lifestyle story that no one actually took seriously? No longer a niche item, they are now sold on major websites and retail stores at reasonable prices. Here are 14 ways to jazz up your junk.
And an example:
6. The "Original" Ball Lifter®